The often overlooked part of your customer's journey that turns them into raving fans!
[youtube https://www.youtube.com/watch?v=nawDIUTP9k0&t]
Watch the video to go deeper. Read below if you want a quick summary.
How are you building deeper relationships with your customers to get loyalty and more referrals? We're doing this series to help Realtors grow their business this year, but honestly, anyone can tweak it and use it for their business. This is part three of this four-part series. If you missed the other two parts then go back and check them out. There’s great info. Now let’s dive into part three…This part of your customer’s journey is the relationship building stage. This is where they're excited because you have answered their questions. They feel like they're making the right decision and are excited about what this means in their life.Remember, it's really important for you to always put yourself in your customer's shoes in order to have raving fans. Look at things through their eyes. What is it like to work with you? Talk to you? Meet with you?Note: Get the slides that are shown in the video, content ideas and other goodies to use during your customer’s journey to help you grow your business this year. Just click on the button below to download them!
Have you thought about how you can position yourself as the expert they need? How you can continue nurturing them online and offline? How you can build the relationship with them?One way to nurture them is to create a custom Facebook feed. A lot of people don't know that this is even possible. Typically when you jump on Facebook you see whatever Facebook wants to shove into your feed. You have to search for a particular person if you want to connect with them.By creating a custom Facebook feed with your top ten clients, prospects, or whomever you want to pay special attention to, you’ll save time and consistently interact with them online. Grab your phone and click "feeds" and there you can setup a new custom Facebook feed.
Then just jump on Facebook two to three times a week. For just five minutes each time on this custom feed where you can check on the people you added, see what’s happening in their life. Have online conversations with them, like their posts and then try to move the conversation offline as much as possible. Even if you just move it off to a text message or direct message, that’s where relationships are built. Relationships are much easier to build offline versus online.Are you having trouble getting your new prospect to sign the listing agreement? What can you do to get them to sign it? Give them an incentive! I suggest a branded item. It's also a win-win for you because they're talking to their friends, family, co-workers, and a lot of people about the experience they're going through and with that, they're talking about you. Them having a nice branded item that they’ll use in front of others is a great way to get them to help you market your business! Isn't that awesome? It's a win-win! They receive something they want and you get advertising and a new client in return.
You’ve done it!!! Celebrate. They've signed the listing agreement. Exactly what you wanted. What do you do next? Think about what they need. They need someone to want to buy their home which means it’s time to start working towards the first open house. Give them an open house checklist so they know what to do to make their home irresistible.When I was selling my home, I wanted to help my realtor sell it. I wanted to help create an experience so when they walked into my home they got excited. Through my marketing background, I know the importance of capturing people’s senses and creating experiences. What should the house smell like? Should I put out a beautiful vase of flowers, what should I have by the front door to create that important first impression so it’s memorable? I needed my realtors expertise to help me figure out what to do.As the realtor, an open house is an opportunity for you to meet your next client. What are you doing to start conversations, to get engagement with you? Are you doing a raffle prize, prize wheel, or trivia contest? That gets people talking. Whenever possible, post the winner on social media so you get more engagement there. Engage with them on there and then take that conversation offline and build the relationship. Don’t forget that the prize be something fun, useful and branded because that's important to them and your marketing.
By the time that you get to this stage of the customer journey (I highly suggest you watch the video, there’s lots of good info. there that we didn’t include here) you should have built the relationship enough that you're asking for referrals from your clients. I know a lot of people don't like to ask for referrals face-to-face. I don't like it either. So, I've created a kit that is fun, memorable, you can mail it out, and it rewards your clients along the way for sending each referral.
Don't forget to follow us on the socials: Instagram, LinkedIn, Youtube, and Twitter. which is my favorite, and Facebook. Get the slides that are shown in the video, content ideas and other goodies to use during your customer’s journey with you to help you grow your business this year. Just click on the button below.Hugs and high 5's,
Shana Anderson-Nutewww.SpitfireAdvertising.comP.S. 1. Don't forget to follow our blog. That's where you're going to get these types of tips to help you with your business every time they’re posted.2. Don’t have a marketing calendar? I have you covered! You know that people with systems have the greatest success. Click on the image below to download my FREE Monthly Marketing Calendar Worksheet. I’ve made it easy to plan out your monthly marketing activities.
- Enter what marketing activity you’ll do and when
- List your top 3 priorities that month
- The theme you’ll create that month’s marketing around then follow your plan.
- When the month's done, evaluate it and tweak what's not working.
Don't forget to check out our previous blog post:• How are you getting your prospects to discover you and turn into clients this year? Here are some tips!• Ready for more loyal clients that turn into referral partners? It all starts in the discovery stage!• I’m not a mind reader so how can I figure out what’s going on in your head?