How and when to use a referral program for your business to get the most out of it!

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Are you having trouble turning your hot leads into loyal clients and getting more referrals from them? That's exactly what we're going to talk about today.Today we're talking about this part of my Magnetic Marketing Road Map where we are asking for referrals.As an example, we’ve met Sue at a networking event and you've done everything to create this relationship at a deep level. You've made a great impression, connected with her, researched her, and know how you can help her to reach her goals.Sue has placed an order with you. While Sue's order is processing, ask yourself some questions:

  • Is she a good fit for your company?
  • Do you like working with her?
  • Would you want more clients like Sue?

If yes, it's time to ask for the referral and I don't want you to be boring with this.Give her an incentive, make it more fun and show her that you're going to reward her. There’s a statistic by software advice that says more than 50% of people will give you a referral as long as they know that they're going to receive an incentive for doing so.Do you have a referral program in place? If not, feel free to copy what I'm doing. This is my Top Secret Referral Program:

  • We start with a large oversized piece of lumpy mail. Inside is something that I know will spark their curiosity. It is stamped on the outside with the words “TOP SECRET” in red. Inside that envelope is a letter about the mission and if they're interested to open up the second envelope that's inside.
  • The second envelope contains the Mission Brief which gives the details of the mission saying, within ___ days, I encourage you to go on this top secret mission and send over three referrals and we'll reward you.

The rewards are things that are in alignment with our Top Secret Referral Program and will help incentivize them to complete the mission such as:

  • USB car charger
  • Power bank
  • RFID blocker
  • Pen
  • Tablet holder
  • USB Drive

Keep it fun, keep them engaged, and keep it memorable.You have sent the referral kit to Sue and because of the law of reciprocity, she has sent you a referral named Bob. She knows she can trust you. She knows how you treated her and knows that you're going to do the same for Bob.What do you do now? You put Bob into the Magnetic Marketing Road Map system. You know what to do at each step along the way and you just need to follow those steps.What do you do with Sue? Just because you're “married” (she’s your client) that doesn't mean you stop caring and showing her that she's special. You put her into a nurturing system. That’s where you're going to touch her every month so that she doesn't feel neglected. That's how you're going to keep her loyal to you and receive more referrals, more business from her.If this helped you then I would love for you to share it with someone else who needs a help. It’s my goal to help as many people as possible to grow their businesses using creativity, systems, and marketing that's fun. We want you to be different so you're standing out from your competition and converting more leads into clients. Follow us on your favorite social media. We are on Facebook, Instagram, LinkedIn, Youtube, and Twitter. Hugs and high 5's,shana-pixShana Anderson-Nutewww.SpitfireAdvertising.comP.S. 1. Don't forget to follow to our blog. That's where you're going to get these types of tips to help you with your business every time they’re posted.2. Don’t have a marketing calendar? I have you covered! You know that people with systems have the greatest success. Click on the image below to download my FREE Monthly Marketing Calendar Worksheet. I’ve made it easy to plan out your monthly marketing activities.

  1.  Enter what marketing activity you’ll do and when
  2.  List  your top 3 priorities that month
  3.  The theme you’ll create that month’s marketing around then follow your plan.
  4.  When the month's done, evaluate it and tweak what's not working.

coverDon't forget to check out our previous blog post:

 

ProductivityShana Anderson-NuteComment